What is a Search Engine? (Business Recovery)

Providing your business with the exposure and traffic it needs to compete in your market can be strengthened by using search engines

Search engines, such as Google, Yahoo and Bing, rank businesses with similar products and services in the order they believe are most useful to their own website users.

To succeed online, businesses with high rankings are more likely to be discovered and visited by those users.

The internet can be the most effective source of marketing for your business if used right. Improve your search engine ranking with these important tips:

  • Promote your website with your personal, professional and social networks
  • Coordinate a distinct marketing campaign with the launch of your website
  • Ensure your business contact information is up to date on web directories such as White Pages and Google Maps
  • Promote both your business name and the name of the owners
  • Focus your marketing on the the single most popular and profitable product or service
  • Register your business website and important web pages with the major search engines (i.e. Google and Bing)

Learn more about Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) by following the link(s) below.

Other References

  1. What’s a Search Engine? ( linkedin.com)

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